The Society of Motion Picture and Television Engineers (SMPTE) will be partnering with the 2017 NAB Show to produce the Future of Cinema Conference: The Intersection of Technology, Art, & Commerce in Cinema. The conference is a two-day event on April 22-23 during the 2017 NAB Show, held in Las Vegas, during April 22-27. The conference will include presentations from professionals and experts regarding technical innovation, creative intent, and the ever-changing business models in cinema.