Asia TV Forum & Market (ATF) 2016 has added three executives its lineup of entertainment content experts delivering insights during the four-day event. David Fernando Audy, president director of PT Media Nusantara Citra Tbk (MNC) (Indonesia) and Yong-Ju Jeon, CEO of D’Live and iHQ(South Korea) will kick off the C-Level Summit on December 6, while Seung-Hyun Oh, CCO of MNC Animation (Indonesia) will deliver a keynote address at [email protected] on December 7. The annual event has also added Market Focus sessions that will shed greater light on the China, Indochina and Southeast Asia markets.