In preparation for MIPCOM, we’re running a series of brief interviews with leading executives. We spoke with Sonar Entertainment’s president of Global Distribution and Co-Production, David Ellender, about the L.A.-based company’s plans for the market.
VideoAge: Do you expect this MIPCOM to be different from last year’s in terms of a) results, b) number of buyers you’ll meet with and c) activities around the market (parties/events/etc)?
David Ellender: With both an expanded sales team and expanded variety of content offerings, we expect to exceed our sales goals at this year’s MIPCOM and meet with more buyers than previous markets. Sonar is also proud to be sponsoring the Diversity Breakfast.
VA: Do you feel that MIPCOM is becoming too big?
DE: MIPCOM is reflective of the global television market, which seems to be growing every year. The Market remains valuable in seeing a wide range of key people all in one place in a concentrated period of time.
VA: If you had a chance to see the conference program, which one would you attend?
DE: Been much too busy to review it but I’m sure there’s the same quality and variety of conferences as past Markets.
VA: Are you bringing new shows? What are they?
DE: We have a number of new shows, and there are two we are particularly excited about. TABOO is an 8×60 drama set in 1814 London, starring Tom Hardy and executive produced by Ridley Scott for FX and BBC One. THE SON is a 10×60 multigenerational epic drama set in 20th century America, starring Pierce Brosnan for AMC.
VA: Which territories are emerging for you?
DE: We remain focused, as always, on all territories.