AMC Global and Snapchat have teamed up to create a Fear the Walking Dead zombie themed lens. The lens, which allows fans to transform themselves into the undead through the picture-messaging app, is the first time a lens has been created for a TV series across multiple countries. The app will be available to users throughout the U.S., U.K., Spain, Argentina, Mexico and the Netherlands. The initiative will also be the first time a television series is promoted through a Snapchat lens in Argentina, Mexico, Spain and the Netherlands. The lens will go live on Snapchat starting August 21, to coincide with new season two episodes of the show. The remaining half of season two of Fear the Walking Dead will include eight episodes and premieres exclusively on AMC Global in over 125 countries.
AMC and Snapchat Create ‘Fear the Walking Dead’ Lens