SPI International/FILMBOX Channels Group have recently joined the UHD Alliance (UHDA), the inter-industry group that promotes Ultra HD entertainment technology. The UHDA is a global coalition of more than 40 film studios, consumer electronics manufacturers, content distributors and technology companies. SPI International/FILMBOX’s FUNBOX 4K/UHD demo channel is currently broadcast from the Eutelsat’s Hot Bird satellite and is carried by major platforms in Spain, Portugal, Luxembourg and the Netherlands. The Alliance focuses on developing features that include high dynamic range, wide color gamut, high frame rate and immersive audio, among other features.