Kazuo Hirai, president and CEO of Sony Corporation, will deliver the Media Mastermind Keynote at MIPCOM . The entertainment content market will take place in Cannes, France from October 17-20, 2016. Hirai’s opening keynote, scheduled for Monday, October 17, will be the first in a series of top-level industry addresses at MIPCOM under “The New Television” theme. Hirai has been president and CEO of Sony Corporation since April 2012, and was appointed a director of the Sony Board in June 2012.This year, Japan will be the MIPCOM 2016 Country of Honor, where Sony originated.