NATPE has released details for a Cannes Lions breakthrough session entitled “What Creators Want To Say, What Brands Need To See.” The session will be held June 23 at the 2016 Cannes Lions International Creativity Festival. The session will address creative and business models that also serve brands’ marketing strategies, which seek to find a balance between creative integrity and marketing objectives. This year, for the first time, NATPE and partners CAA, DigitasLBi and Piro will bring together Robert Carlock, co-creator, executive producer and co-head writer of Unbreakable Kimmy Schmidt, and Bonin Bough, chief media & eCommerce officer for Mondelez International, in a conversation with co-moderators Daniel Rosenberg, founder and partner at Piro, and Scott Donaton, CCO for DigitasLBi. The session will take place on the main stage of Lions Entertainment.