4K Media Inc., the Konami Digital Entertainment, Inc. subsidiary that manages the licensing and marketing of the Yu-Gi-Oh! brand, has signed a brand representation agreement for Yu-Gi-Oh! with Australia’s Coverpoint Marketing. Jennifer Coleman, 4K Media’s VP of Licensing and Marketing, negotiated the deal with Coverpoint Marketing’s managing director Justin Dery. Coverpoint’s team will begin representing the Yu-Gi-Oh! brand immediately, with its first official industry event being the 2016 Toy Hobby & Licensing Fair. The event will open March 19, 2016, at the Melbourne Convention and Exhibition Centre.
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