Toei Animation has signed a comprehensive licensing agreement with Pepsico in Latin America. The deal comes alongside a series of retailer pacts in Brazil and Chile for Dragon Ball and Saint Seiya. Through the deal, Pepsico will release a special, collectors-edition Dragon Ball “Tazo” that will be included inside the bags of all of its major snack brands. Launched by Frito Lay in 1994, Tazos have become a phenomenon for collectors in Latin America. High-end retailers in Brazil and Chile will produce exclusive Dragon Ball and Saint Seiya items, including housewares and apparel.
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