Producer, distributor and content creator Endemol Shine Group has partnered with Viacom International Media Networks (VIMN) in Germany for a new multi-platform project as part of the ICON network. Digital production and distribution studio Endemol Beyond will work with brand partner ASOS and VIMN to launch FLiP on YouTube, a local language version of digital lifestyle brand ICON, and a televised spinoff launching on Nicknight in Germany. Creatively led by digital pioneer Michelle Phan, the ICON network features new series and content from up-and-coming digital influencers and lifestyle experts. FLiP will feature content from key influencers in Germany.
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