4K Media, Konami Digital’s New York-based brand management and production subsidiary has been selected by Crown Creative to be master licensee for Rebecca Bonbon in the U.S., Canada and Europe. Rebecca Bonbon, created by Yuko Shimizu (the mind behind Hello Kitty), is a Paris-born fashionista French Bulldog who lives in New York City. 4K Media is launching a fresh licensing program for Rebecca Bonbon, which includes product categories such as apparel, accessories, cosmetics, home décor, plush and pet products all with the intent of targeting young females. The company expects to unveil new Rebecca Bonbon products at select retail outlets by late 2016.
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