Mercer Mayer’s Little Critter books, which have sold over 200 million copies worldwide, will be developed into a global entertainment property. An agreement was signed yesterday between Mercer Mayer and Little Critter LLC to develop the IP into a global entertainment brand. John R. Sansevere will spearhead the venture to create animated content for multiplatform distribution and to develop a strategic global licensing and merchandising program across a multitude of categories. A 3D version of Mayer’s signature watercolor style is currently in development. The CG-animated series is set in the world of Critterville, featuring a diverse cast of animal characters, where old-fashioned family values reign with a twenty-first century twist.
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