The first season of I Capatosta, a multi-platform “sitcam” from Televisa and La Competencia, is one Italy’s most viewed entertainment shows in the afternoon time slot. The adaptation of Los González was launched through Boing TV and ended last Tuesday with an average share of 7.4% in its target audience. I Capatosta integrates the daily routine of a fictitious Milan family with funny hidden camera pranks to which television viewers have access through the series’ online channel. The format has been optioned in Russia, India and is also in the evaluation stage for commissioning in Spain and Mexico.
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