Apparently, the U.S. Cable TV industry ignored the free advice given by VideoAge in its December Issue and, instead took the paid advice given by consultants. VideoAge’s suggestion was to improve services and cut costs. However, in 2016 they will replace the 4.9 million former cable subscribers with a four percent average increase for the existing clients. Additional increases will be applied to STBs for cable, satellite and broadband and to have as basic service, broadcast channels (this particular increase is to offset retrans fees). With these tactics, the paid consultants foresee a thumb up from Wall Street, while the free advise dispensers foresee consumers’ displeasures and more cord cutting.