The Airline Passenger Experience Association’s 2012 TV Market Conference kicks off today in Brighton, England, bringing together buyers, sellers and intermediaries in the world of in-flight entertainment.

As the capacity for TV and film content on airplanes grows, so does this annual event.

“We have 50 [program] distributors this year,” said Leigh Mantle, APEX TV Market Conference chair. ‘We’re growing in terms of the independents. The studios come too, but we’re seeing growth with the independents specifically.”

According to Mantle, TV content is the next big thing for airline entertainment – with more and more airlines asking for full season sets of some of the hottest shows on television.

In previous years, a two-day market preceded it a one-day conference, but this year, conferences will take place concurrently with the market, which runs through Wednesday.

Conferences include tomorrow’s “International TV Distribution Update,” with Stewart Clarke, editorial director, Television Business International. The session will include news from the recently wrapped MIP-TV market.

On Wednesday, “Passenger Behavior & Preference,” will feature executives from SpaFax and help distributors provide the type of programming to offer and content service providers and airlines to make the best selections.

“Engaging the Connected Generation” will cover the latest trends in multiplatform TV content – from VoD to made-for-web series.

Conference booth space was sold out prior to the event (a full list of attendees is below).

Apex’s next big event – the Apex 2012 Expo will take place September 17-20, in Long Beach, California.

EXHIBITORS:
20th Century Fox
ABC Commercial/Australian Broadcasting Corp
All3Media International
Alphanim (Gaumont Group)
Ampersand
Arcadia Entertainment Group
Arte France
Atlantyca Entertainment
BBC Worldwide
CBS Studios International
CNBC
Cotterill & Associates
Deutsche Welle
Discovery Communications
DRG
Entertainment in Motion
EuroArts Music International
Europe Images International
Fairdeal Multimedia Pvt Ltd
FremantleMedia
IMG Media
Indigo Film & Television
ITV Studios Global Entertainment
Just For Laughs
Library Media Solutions
Mediatoon Distribution
Monster Entertainment
myZen TV
National Film Board of Canada
National Geographic Channel Europe
NBC Universal
Off The Fence
Parthenon Entertainment Ltd.
PGS Entertainment
Pilot Film & Television Productions Ltd
Purple Inflight Entertainment Pvt. Ltd.
Skyline IFE Ltd.
Sony Pictures Releasing
Sunset+Vine International
The Television Syndication Company
Trace Sports
Turner Inflight Services
TV5Monde
Upside Television
VPS Communications
Walt Disney Studios Motion Pictures
Warner Bros.
Wide
Zodiak Rights

REGISTERED AIRLINES:
Air Canada
Air France
Air New Zealand
American Airlines
bmi
Cathay Pacific Airways Limited
China Airlines
EL AL
Emirates
Finnair
Gulf Air
KLM Royal Dutch Airlines
Lufthansa German Airlines
Malaysia Airlines
Norwegian Air Shuttle
Oman Air
Qatar Airways
TAP Portugal
Turkish Airlines
Virgin America
Virgin Atlantic Airways

REGISTERED CSPS (a.k.a. intermediaries):
Aerogroup
AMP International
France Vision Services
IFE Services Ltd
Images in Motion, Inc.
Inflight Dublin
Inflight Productions
Inflight Television International Ltd (iTV)
Interact
Mezzo Movies Ltd.
OnBoard International
Phantom Media
Spafax
Stellar
The In-Flight Entertainment Company
Touch Inflight Solutions